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What if the pleasure of fashion led to something of "value" remaining in your hands?
Acquiring a Hermès bag today is more than just a luxurious shopping experience; it's akin to a smart investment in the future. In the market, its price doesn't drop but rather increases in value over time.
Let's unravel the secrets of how it continues to reign as such a "masterpiece with asset value."
Reasons why Hermès is called a "brand with asset value"
① Brand structure based on price revisions
Regular price revisions. For Hermès, this can almost be called a "given."
This increase is not a temporary trend but a steady upward climb over the long term.
In other words, the price at the moment of acquisition could very well be a "historical low" when looking back in the future.
② The very "unobtainability" becomes value
The world of Hermès is not so sweet that you can just walk into a boutique and find what you want on any given day.
It has an extremely tight distribution structure, depending on a customer's history and fateful timing.
This overwhelming "difficulty of acquisition" is the greatest spice that dramatically boosts its market value.
③ Prices are established in the secondary market
Particularly noteworthy is the tough pricing in the used market.
It is not uncommon for items to be traded at prices equal to or even significantly higher than the retail price, depending on their condition and model.
When considering reselling, there is no other brand with such strong resale value.
[Latest Version] Hermès Bags to Choose as an Asset Today
Today's Hermès is chosen from the perspective of "long-lasting love and value retention."
Let's look at masterpieces that maintain their value while adapting to the wearer's style, unaffected by trends.
Kelly 25
[An eternal masterpiece where elegance and practicality merge]
This elegant single-handle bag was named after Princess Grace Kelly of Monaco, who favored it. The 25cm size is appealing for its exquisite capacity, which, despite its small size, can neatly hold essential items.
Resale Point: Due to its versatility for both formal and daily use, it's always highly sought after in the used market. Price fluctuations are minimal, maintaining surprisingly stable value.
▶︎ See the Kelly 25 product lineup
Birkin 25
[The ultimate icon symbolizing modern luxury]
This model is a compact evolution of the spacious Birkin, adapted to modern lifestyles. Its delicate handles and refined form subtly enhance the elegance of the wearer.
Resale Point: This size of Birkin is currently receiving the most attention. The balance between rarity and popularity is exquisite, consistently maintaining exceptionally high prices in the secondary market.
▶︎ See the Birkin 25 product lineup
Mini Kelly (Kelly Mini II)
[Jewelry worn on the body, beyond the confines of a bag]
This is a lovely yet elaborate piece, downsizing the Kelly to its limit. With the spread of smartphones, the style of enjoying it as an "accessory" rather than a bag has become a global trend.
Resale Point: Production numbers are extremely low, making it almost impossible to find in boutiques. It's a top-tier investment model, often fetching premium prices significantly above retail in the market.
▶︎ See the Mini Kelly product lineup
Constance Mini
[An H-marked masterpiece with an urban mood]
This shoulder bag features Hermès's iconic "H" buckle. Its sporty yet classic appearance naturally blends with any style, from denim to dresses.
Resale Point: The strap can be adjusted for shoulder or cross-body wear, making it highly versatile. It has a fast turnover in the used market, a captivating item for which "seekers" are always present.
▶︎ See the Constance Mini product lineup
Birkin 30
[Timeless, authentic beauty]
This is the most standard and convenient size, embodying Jane Birkin's wish for "a bag that can hold anything." It's an icon for independent women, with ample space for diaries and pouches.
Resale Point: While somewhat overshadowed by the popularity of the 25cm, it maintains strong support from those who prioritize practicality. Its stability as a "lifetime item" unaffected by trends makes it the optimal choice for those who want a long-lasting companion.
▶︎ See the Birkin 30 product lineup
Three Perspectives for Assessing Asset Value
Aim for sizes within the volume zone of demand
The most active segments in the market are:
✓Standard sizes around 25cm
✓Mini sizes around 20cm
It's important to choose sizes within the zones with a high number of demand, rather than extremely large or small sizes.
Material: "Stable" or "Rare"?
✓Classic materials like Togo and Epsom → Stable demand
✓Exotic leathers like crocodile and lizard → High investment potential
It's better to lean completely towards one or the other than to be in between to maintain value.
Related articles: ▶︎ Learn about Hermès bag materials! Features and how to choose popular materials
Color: "Strong colors" that are timelessly loved
If you prioritize stability, these three colors are essential.
✓Black
✓Gold
✓Etoupe
Colors that are always in demand, regardless of era or trend. Resale prices also tend to be stable.
Related articles: ▶︎ Which colors and materials of Birkin don't lose value? Top 3 popular choices and how to avoid regret
Summary | Hermès, an unshakable choice
Hermès bags possess more than just beauty and brand power.
They have universal appeal that continues across changing eras and rarity maintained by limited supply.
It is the combination of these two factors that establishes their value as assets.
At ALAMODE, we offer a wide selection of Hermès items that have passed strict checks by expert appraisers.
We regularly receive popular items like Birkin and Kelly, as well as mini sizes and rare colors, which are currently highly valued in the market.
Since the resale market often features one-of-a-kind items, every encounter is a destined one.
Find that special partner who will complement your style and continue to build value with you.
Click here for the Hermès Birkin lineup
Carefully selected popular Birkin models known for their high asset value
Click here for the Hermès Kelly lineup
Discover the charm and recommended models of Kelly bags, combining elegance and practicality
Click here for the Hermès product list
View popular models like Birkin, Kelly, and Constance in a list
