When choosing a luxury watch or piece of jewelry, the word "asset value" comes to mind.
Something that can be used for a long time and does not lose value. If possible, something that will not cause a loss when you sell it in the future.
Cartier is one of the few brands that meets these criteria.
A history of being loved by royalty and aristocrats since its founding in 1847. A timeless design philosophy. And a solid demand in the used market.
These factors combine to make Cartier a "wearable asset."
Let's now unravel the reasons why.
Three reasons why Cartier is a valuable asset
Why is Cartier an asset?
Before we get into that, let's start with the basic premise: although the value of both jewelry and watches varies depending on the material and collection , the following three factors largely support their high asset value.
First of all, classic collections that have not changed in design for many years are the easiest to maintain their value as assets.
Because the design has been perfected since its creation, even those purchased decades ago can be worn just as well as current models, and the watch is always in high demand on the resale market.
Next, precious metals such as 18K gold and platinum , and solid watchmaking technology .
The recent rise in the price of gold has boosted the value of jewelry, while the development of in-house calibers has increased the mechanical value of watches. The current market value of the material and the expertise cultivated by the Maison are two major factors that prevent their value from declining.
And the overwhelming recognition and trust of the Cartier brand.
In auction and resale markets around the world, the Cartier name serves as a guarantee of quality and value. Thanks to a well-established maintenance system, watches in particular can be passed down from parent to child, establishing a system for the value to continue circulating across generations.
Cartier's Investment Value | Watches that Don't Lose Value
Cartier watches include models that continue to be chosen throughout the ages.
The Tank is one of the most iconic models. Its rectangular case, created in 1917, has a quiet beauty drawn solely from straight lines. Its design has been described not by layering ornamentation, but by the perfection of its structure itself. Even now, more than 100 years later, its appearance requires no special explanation.
Related article: ▶ Cartier Tank: A symbol of intelligence and elegance that has shone for over 100 years
The Santos is another legendary model. Created in 1904 for aviator Santos-Dumont, this watch strikes an impressive balance between practicality and elegance. It has a sporty yet elegant appearance. It's easy to see why it has been chosen by generations of watchmakers.
Although the Ballon Bleu, which first appeared in 2007, is a relatively new watch, it already exudes a classic air. The rounded case and blue cabochon create a soft look that is both modern and subdued. This model has quietly established itself as a classic, blending seamlessly into everyday life.
In recent years, the Panthère has been gaining attention again. This iconic model of the 1980s has been attracting the attention of a new generation with the vintage boom. Its integrated bracelet design gives it a presence like jewelry, despite being a watch. It still looks fresh today, combining suppleness and elegance.
Jewelry is a smart investment | A lifetime investment that will become an asset
It's not just the watches that are talked about, Cartier's jewelry is also something that people will talk about in the long run.
LOVE is a collection that was born in 1969. Its iconic screw-fastened design is based on the theme of love and bonds, yet is not overly decorative. Even now, more than half a century later, it remains a classic and continues to attract steady interest in the second-hand market.
Born in 1924, Trinity is striking for its simple design of three intertwined colors of gold. Known to have been a favorite of Jean Cocteau, it has been chosen by people of all ages and styles. Modest yet symbolic, it is often picked up as the gateway to a lifetime of jewelry.
Juste un Clou is a collection born from the bold idea of a single nail motif. This design, which first appeared in the 1970s, transformed a practical item into jewelry, and it still looks fresh today. It is compatible with modern sensibilities and has both individuality and presence.
The Panthère de Cartier leopard is one of Cartier's iconic motifs. Its supple yet powerful design boasts a high level of perfection as high jewelry, and coupled with the limited availability of these pieces, it is often spoken of as something special.
The value of jewelry is supported by the materials themselves, such as gold and diamonds. The accumulated experience of the Cartier brand adds to this, leading to a sense of security in the long run. Wear it every day and let it grow in value over time. That's the option you have here.
Four points to consider when choosing wisely
If you're looking to choose something that will last a lifetime and not lose its value, there are a few things to consider.
1. Classics are a smart choice
Limited edition and trendy models may seem appealing, but if you're thinking about long-term investment potential, take the courage to choose a classic. Iconic models that have been loved for decades, such as the Tank, Santos, and Love Bracelet, are guaranteed to have great resale value in the future.
2. Second-hand is another option
If you buy something new, its value will decrease within the first few years. But if you buy a used item in good condition, the price will already have stabilized. If you choose wisely, you can minimize your loss when you sell it later. Here are some smart ways to acquire something that will last you a lifetime.
3. Keep an eye on trends in material values
In particular, the price of jewelry is directly linked to the value of the gold or platinum material. When the gold price is rising, the asset value of Cartier jewelry also increases. It might be a good idea to keep an eye on market trends.
4. Use information as a weapon
Condition, accessories, manufacturing date... Knowing every detail will help you make a decision you won't regret. Having a reliable source of information is more important than anything else.
Summary | Choosing something that will last a lifetime
Choosing a piece that will last a lifetime is not just a joy for today, but also an investment for the future. Cartier quietly supports such wise choices.
At ALAMODE , we provide appraisals for all Cartier pieces. Each product page contains detailed information, including the condition, accessories, and even the year of manufacture. You can compare each piece and make an informed choice.
You might find something that will last you a lifetime here.
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