Why Is Hermès Orange? The Untold Story Behind the Brand’s Iconic Color

The vibrant “Orange Box” stands as a symbol of Hermès.
Recognized around the globe, this brand color was not born of intention but rather from chance.

The Orange Box born from a wartime coincidence

At first, Hermès packaging came in beige and other soft-toned boxes.

But in the 1940s, during World War II, material shortages became severe, and the only paper the brand could obtain was a striking shade of orange.

What began as a reluctant choice soon became inseparable from the brand itself, eventually earning worldwide recognition as “Hermès = Orange” among luxury enthusiasts.

The Elevation of Orange into a Brand Color

Even after the war, Hermès continued to use the Orange Box.

Through consistent use, orange transcended its role as mere packaging and became firmly established as the brand’s signature color. By the 1990s, the “Orange Box” had won international packaging design awards, evolving into a true emblem of Hermès’ history and identity.

Today, the moment one opens this box is far more than an act of unwrapping.
It embodies the very essence of the “Hermès luxury experience,” captivating people all over the world.

The presence—or absence—of this box can significantly affect resale value. For those considering future resale, keeping the box is essential. Among accessories, the Orange Box holds particularly high esteem and is a key factor in securing a higher appraisal.

Conclusion — Hermès’ Symbol: When Chance Became Destiny

The Hermès Orange Box, born of chance, has evolved into an inevitable emblem of the brand. Its vivid orange has transcended history to become synonymous with “luxury,” offering a special experience with every unboxing.

At ALAMODE, we specialize in curated pre-owned luxury items, including Hermès pieces complete with their Orange Box.

From high-resale-value handbags to jewelry that retains its worth in the secondary market, we offer a wide selection of timeless treasures.

Discover your next extraordinary piece—one that carries the story of the brand—through our online shop.

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